What type of cybermediaries are intelligent agents?
A) They are travel agents who answer questions online.
B) They are people who can help computer users with problems they encounter when trying to shop online; contacts are direct and in-person.
C) They are sophisticated software programs that use collaborative filtering technologies to learn from past user behavior in order to recommend new purchases.
D) They are search engines specifically designed for online marketing and other forms of e-commerce.

Question

Quizplus · Accepted Answer

Intelligent agents are sophisticated software programs that can learn from past user behavior and use that information to recommend new purchases. This is the definition of collaborative filtering technology.

Note: A is incorrect because travel agents are not necessarily intelligent agents. They may use online platforms, but they do not necessarily use artificial intelligence to assist customers. B is incorrect because it describes traditional customer service representatives, not intelligent agents. D is incorrect because search engines are not themselves intelligent agents, although they may use artificial intelligence to provide more accurate and relevant search results.

What Type of Cybermediaries Are Intelligent Agents