Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?
A) People prefer English titles on products ten-to-one over other titles.
B) The word "the" occurs about twice as often as the word "of" in the English language.
C) People prefer short words rather than long words in advertising.
D) The word "sex" should be left out of marketing promotions.

Question

Quizplus · Accepted Answer

One of George Kingsley Zipf's findings in the 1930s was that the word “the” occurs about twice as often as the word “of” in the English language. This finding is known as Zipf's Law or the principle of least effort.

Which of the Following Most Accurately Describes One of Linguist