Coca-Cola would be an example of a(n) ________ product because it has come to characterize an entire category of soft drinks.
A) exemplar
B) criteria
C) heuristic
D) evoked

Question

Quizplus · Accepted Answer

An exemplar product is one that is so closely associated with a category that it becomes the standard or typical example of the category. Coca-Cola, being synonymous with cola soft drinks for many, serves as an exemplar in its category.

Coca-Cola Would Be an Example of A(n) ________ Product Because