Rachael would like to shop around comprehensively for her car insurance this year. However she is overwhelmed at work, so instead of searching more extensively she simply does a quick check on three well-known options and chooses one. According to Herbert Simon, this is known as a ________ solution.
A) maximized
B) rational
C) satisficing
D) general search

Question

Quizplus · Accepted Answer

Herbert Simon introduced the concept of "satisficing," which refers to the process of searching through the available options until an acceptable threshold is met, rather than seeking the optimal or 'maximized' solution. Rachael's approach of doing a quick check and choosing among a few well-known options instead of searching extensively for the best possible option is an example of satisficing.

Rachael Would Like to Shop Around Comprehensively for Her Car