A consumer's existing knowledge of a product may be the result of ________, wherein on a previous occasion the consumer had already searched for relevant information or experienced some of the alternatives.
A) directed learning
B) actual state-need recognition
C) marketing promotions
D) the Internet

Question

Quizplus · Accepted Answer

Directed learning occurs when a consumer intentionally seeks out information about a product or service based on a previous need or interest, leading to the accumulation of knowledge about the product.

A Consumer's Existing Knowledge of a Product May Be the Result