Ariel is looking over the used cars on the lot. He gives high marks to a car which has a rebuilt engine. In his mind that outweighs or "makes up for" relatively lower marks he gave on its fenders and interior appearance. He is using which decision rule?
A) prototypicality
B) balance
C) compensatory
D) elimination-by-aspects

Question

Quizplus · Accepted Answer

A compensatory decision rule is used when a consumer evaluates choices by considering how each option's strengths might compensate for its weaknesses. In this case, Ariel views the rebuilt engine as a significant positive that compensates for the car's lower scores in other areas, such as the fenders and interior appearance.

Ariel Is Looking Over the Used Cars on the Lot