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Verbal Elements of an Ad (Or Ad Copy) Are More

Question 72

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:


A) coordinated.
B) framed.
C) matched.
D) bonded.

Correct Answer:

verifed

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