A prestigious luxury car advertiser states that "the loudest thing you'll hear is the ticking of the clock," with the implication that they're working on solving that problem right now. The advertiser is using ________ in the construction of the message.
A) counter-attitudinal advocacy
B) a refutational argument
C) an open-ended strategy
D) proactive advocacy

Question

Quizplus · Accepted Answer

The advertiser is using a refutational argument by acknowledging a potential issue (the ticking of the clock) and implying they are addressing it, thus refuting any negative perception.

A Prestigious Luxury Car Advertiser States That "The Loudest Thing