Two versions of the same message, one in visual form, the other in verbal form, elicit different reactions. Pictures are found to be superior in affecting evaluations of utilitarian aspects of the product.

Question

Quizplus · Accepted Answer

Pictures are generally found to be superior in affecting evaluations of hedonic aspects of the product, while verbal messages are often more effective for conveying utilitarian information.

Two Versions of the Same Message, One in Visual Form