In a commercial for Contac cold medicine, a construction worker was shown working hard during a rainstorm. He says he has to take Contac so he can get to work that day, adding "No work, no pay," revealing an anxiety about losing his job. Called the "slice of death" tactic, this is a demonstration of the use of:
A) emotional appeals.
B) humorous appeals.
C) fear appeals.
D) cognitive-avoidance appeals.

Question

Quizplus · Accepted Answer

The "slice of death" tactic, by highlighting the fear of losing one's job if unable to work due to illness, is an example of using fear appeals to motivate the audience to take action (in this case, to use Contac cold medicine).

In a Commercial for Contac Cold Medicine, a Construction Worker