The concept that attempts to explain the relative impact of the three components of an attitude and the sequence of steps occurring en route to the formation of an attitude is called:
A) ratio-explanation hypothesis.
B) hierarchy of effects.
C) attitude-belief hypothesis.
D) mood-congruence effects.

Question

Quizplus · Accepted Answer

The hierarchy of effects model explains the sequence of steps that occur from the moment a consumer is exposed to an advertisement or message to the point where they form an attitude towards the product or brand. This model outlines how consumers move through stages of cognition (thinking), affect (feeling), and conation (doing) in forming attitudes.

The Concept That Attempts to Explain the Relative Impact of the Three