High involvement with a product decision is more likely to lead to brand loyalty than low involvement.

Name: High involvement with a product decision is more likely to lead to brand loyalty than low involvement.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

High involvement with a product decision often means the consumer is more engaged and has spent more time evaluating their options, leading to a stronger commitment to the chosen brand and thus higher brand loyalty.

High Involvement with a Product Decision Is More Likely to Lead