Which of the following statements displace the attempt to form an attitude through instrumental conditioning?
A) Buckley's "It tastes awful. And it works."
B) The Meow Mix jingle "meow, meow, meow, meow,..."
C) "Red Bull Gives You Wings."
D) McDonald's "You deserve a break today" jingle.

Question

Quizplus · Accepted Answer

Instrumental conditioning involves learning through the consequences of behavior, where a behavior is strengthened or weakened by its consequences, such as rewards or punishments. Buckley's slogan "It tastes awful. And it works." implies that despite its bad taste (a negative consequence), the effectiveness of the product (a positive outcome) is a reason to use it, which aligns with the principles of instrumental conditioning by associating the product's effectiveness with the willingness to tolerate its taste.

Which of the Following Statements Displace the Attempt to Form