Cecilia has just purchased a new Jetta for $25 000 and is told that she has received a "super deal." A few days later she is surfing the Internet and comes across the same Jetta for $2000 less from a dealership only 100 miles away. Chances are that she will fairly quickly experience variables put forth by the theory of:
A) anger-frustration.
B) avoidance-acceptance.
C) cognitive dissonance.
D) Jungian possession.

Question

Quizplus · Accepted Answer

Cecilia is likely to experience cognitive dissonance, a psychological discomfort experienced when holding two or more conflicting cognitions (e.g., beliefs, attitudes, or behaviors). In this case, her belief that she received a "super deal" conflicts with the new information that the car is available for less elsewhere.

Cecilia Has Just Purchased a New Jetta for $25 000