Cindy is watching a television advertisement. The only elements that will influence Cindy's attitude toward the advertisement are her attitude toward the advertiser and the mood evoked by the ad.

Question

Quizplus · Accepted Answer

Other factors such as the message content, the credibility of the source, the attractiveness of the source, the music, the visuals, and Cindy's personal experiences or beliefs can also influence her attitude toward the advertisement.

Cindy Is Watching a Television Advertisement