Ben wanted to use the Fishbein model to measure attitudes toward a professional hockey team. What would Ben have to do first to use this model?
A) Determine what salient beliefs people had toward professional hockey teams.
B) Determine the important attributes that would pertain to a professional hockey team.
C) Determine first what attitudes customers had toward the professional hockey team.
D) Determine whether some fans were more loyal than others.

Question

Quizplus · Accepted Answer

The Fishbein model requires identifying the important attributes that people consider when forming attitudes toward an object, such as a professional hockey team, before measuring those attitudes.

Ben Wanted to Use the Fishbein Model to Measure Attitudes