The extended Fishbein multi-attribute model recognizes a distinction between behavioural intentions and actual behaviour. This is important because:
A) most people only intend to do about 10 percent of the things they actually get around to doing.
B) most people lie about their intentions, so intentions are not a very good indication of actual behaviour.
C) there are often a number of factors not under the control of the individual that will hinder the ability of any model to predict behaviour perfectly.
D) the model depends upon consumers' actual knowledge of the product.

Question

Quizplus · Accepted Answer

The extended Fishbein multi-attribute model acknowledges that while intentions can predict behavior to some extent, there are external factors beyond an individual's control that can prevent intentions from translating into actions. This recognition is crucial for understanding the gap between what people intend to do and what they actually do.

The Extended Fishbein Multi-Attribute Model Recognizes a Distinction Between Behavioural