When the marketer communicates information about what people commonly do, a(n) ________ is being communicated.
A) descriptive norm
B) affiliation goal
C) injunctive norm
D) implicit expectation

Question

Quizplus · Accepted Answer

Descriptive norms refer to perceptions of what is commonly done in specific situations, essentially communicating the typical behaviors or actions of people in certain contexts.

When the Marketer Communicates Information About What People Commonly Do