Despite improvements to the Fishbein model there still exist obstacles to predicting behaviour using this model. Which of the following is one of those obstacles?
A) The model considers social pressure.
B) The model was developed to deal with actual outcomes and not with behaviour.
C) Time does not play a role in results assessment.
D) Some outcomes are beyond the consumer's control.

Question

Quizplus · Accepted Answer

The Fishbein model, while accounting for attitudes and intentions, may not fully predict behavior because some outcomes are indeed beyond the consumer's control. This limitation acknowledges that external factors can influence the ability to act as intended, regardless of the individual's attitude or intention.

Despite Improvements to the Fishbein Model There Still Exist Obstacles