When the marketer communicates information about what others believe the consumer should do, a(n) ________ is being communicated.
A) consistency motive
B) descriptive norm
C) affiliation goal
D) injunctive norm
Correct Answer:
Verified
Q100: Multi-attribute attitude models specify three elements, which
Q101: When the marketer communicates information about what
Q102: A research firm was using Fishbein's model
Q103: A descriptive norm:
A) communicates what people commonly
Q104: Despite improvements to the Fishbein model there
Q106: Shirley tends to keep her room tidy,
Q107: A hotel leaves the message: "JOIN YOUR
Q108: The City of Calgary airs an advertisement
Q109: One of the aspects of the theory
Q110: Many attempts to correlate reported attitude toward
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents