Old Spice created a series of commercials with a likeable brand representative and created several YouTube spots to help viewers get to know the man behind the brand. This was to enhance:

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Creating a series of commercials with a likable brand representative helps to personify the brand, giving it human-like characteristics that make it more relatable and memorable to consumers, thereby enhancing the brand's personality.

Old Spice Created a Series of Commercials with a Likeable