The Apple brand is synonymous with a visual of an apple with a leaf on the stem and a bite taken out of it. Over the years they have been able to connect the image with what the brand stands for-acquiring knowledge. It has built:

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Brand equity refers to the value and strength of a brand that it has built over time, which in Apple's case is represented by its widely recognized logo and the association of the brand with acquiring knowledge. This recognition and association contribute to Apple's overall brand value and consumer perception.

The Apple Brand Is Synonymous with a Visual of an Apple