You see a humorous commercial for Coca-Cola that has been repeated several times during your favourite TV show. While you are at the grocery store, you see a bottle of Coca-Cola and smile uncontrollably at the products. What is this an example of?
A) classical conditioning
B) instrumental conditioning
C) subliminal perception
D) incidental learning

Question

Quizplus · Accepted Answer

This is an example of classical conditioning, where an association is formed between the humorous commercial (a neutral stimulus) and the positive feelings or amusement (an unconditioned response). When you see the Coca-Cola bottle (now a conditioned stimulus), it elicits a similar positive response (conditioned response) as the commercial did, making you smile.

You See a Humorous Commercial for Coca-Cola That Has Been