If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream and Berries Ice Cream"), they will feel hungry for some in the future when they merely hear the brand name. Their hunger is an example of a:
A) conditioning trial.
B) conditioned response.
C) conditioned cue.
D) voluntary action.

Question

Quizplus · Accepted Answer

The hunger triggered by hearing the brand name after repeated exposure to the TV ads is a conditioned response. This is because the consumers have learned to associate the brand name with the sensory experience of the ice cream, leading to hunger when they hear the brand name even without the direct stimulus of the ad.

If Consumers Repeatedly See TV Ads for a "Decadent" Ice