Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:
A) stimulus discrimination.
B) extinction.
C) unconditioned stimulus.
D) stimulus generalization.

Question

Quizplus · Accepted Answer

Consumers are showing stimulus generalization because they are responding to the similar packaging of the private label brand in the same way they would to Neutrogena, assuming similar product attributes based on the similar appearance. This is a classic example of how similar stimuli can evoke similar responses, even if the products are from different brands.

Neutrogena Is a Well-Known Brand of Shampoo Sold in a Distinctively