The Kraft Heinz Company markets different food products such as ketchup, pickles, and mustard, all using the Heinz brand name. This is known as:
A) family branding.
B) synchronous branding.
C) common branding.
D) differentiated branding.

Question

Quizplus · Accepted Answer

Family branding is a marketing strategy where a single brand name is used for multiple related products. The Kraft Heinz Company using the Heinz brand name for ketchup, pickles, and mustard is an example of this strategy, as it leverages the established brand equity of Heinz across various product categories.

The Kraft Heinz Company Markets Different Food Products Such as Ketchup