Marketers attempting to condition a particular association must ensure that the consumers they have targeted will be exposed to the stimulus a sufficient number of times without reaching:
A) backward conditioning.
B) stimulus discrimination.
C) advertising wearout.
D) masked branding.

Question

Quizplus · Accepted Answer

Advertising wearout occurs when consumers are exposed to the same stimulus so frequently that their response starts to decline, making it crucial for marketers to balance exposure without overdoing it.

Marketers Attempting to Condition a Particular Association Must Ensure That