Frequency marketing reinforces the behaviour of regular purchasers by giving them prizes:
A) with values that increase along with the amount purchased.
B) once they have reached the right frequency of purchase.
C) on a variable ratio of reinforcement.
D) with a fixed-interval reinforcement.

Question

Quizplus · Accepted Answer

Frequency marketing reinforces the behavior of regular purchasers by giving them prizes with values that increase along with the amount purchased. This is an example of a variable ratio reinforcement schedule, in which the frequency of reinforcement increases as the amount of behavior increases.

Frequency Marketing Reinforces the Behaviour of Regular Purchasers by Giving