An advertisement for Axe Deodorant shows a young male being chased by a mob of attractive females. The brand is hoping that male consumers will learn to purchase their products via a process of:
A) observational learning.
B) operant conditioning.
C) classical conditioning.
D) shaping.

Question

Quizplus · Accepted Answer

The advertisement relies on observational learning, where consumers learn by observing the behavior and outcomes of others, in this case, the attention the male receives from females after using the product.

An Advertisement for Axe Deodorant Shows a Young Male Being