Deliteful Donuts mentions its main competitor in its ads. This can result in:
A) recognition and recall.
B) poorer recall for its own brand.
C) improving the recall of the other brand.
D) the von Restorff effect.

Question

Quizplus · Accepted Answer

Mentioning a competitor in ads can lead to poorer recall for Deliteful Donuts' own brand as it diverts attention and memory resources to the competitor.

Deliteful Donuts Mentions Its Main Competitor in Its Ads