Memory based upon the symbolic associations that consumers make between ideas and product use (e.g., that virile men drive sports cars) is typically a function of:
A) physiological memory.
B) external memory.
C) semantic meaning.
D) episodic memory.

Question

Quizplus · Accepted Answer

Semantic memory involves the recall of general facts and concepts not linked to personal experience, including symbolic associations and meanings, such as the cultural or symbolic meanings attached to products.

Memory Based Upon the Symbolic Associations That Consumers Make Between