When marketers pay extra attention to the impact of sensation on consumer product experiences, this is called:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.

Question

Quizplus · Accepted Answer

Sensory marketing focuses on engaging the consumers' senses to affect their perception, judgment, and behavior towards a product, creating a more nuanced and memorable consumer experience.

When Marketers Pay Extra Attention to the Impact of Sensation