Some colour combinations for packages become so well known that marketers have successfully sought legal protection for their right to exclusive use, e.g., Eastman Kodak for its yellow, black, and red film packages. This colour combination becomes known as the company's:
A) patent.
B) copyright.
C) colour code.
D) trade dress.

Question

Quizplus · Accepted Answer

Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers. This can include shape, color, and design elements. When a color combination becomes uniquely associated with a company's product, it can be protected as part of the company's trade dress to prevent other companies from using a similar appearance that could confuse consumers.

Some Colour Combinations for Packages Become So Well Known That