The Bank of Montreal's specific wavelength of blue is so well recognized that consumers can recognize the brand just by the colour alone. When a colour combination becomes this strongly associated with the brand, this is called:

Question

Quizplus · Accepted Answer

Trade dress refers to the visual appearance of a product or its packaging (or even the design of a building) that signifies the source of the product to consumers. This can include features such as size, shape, color, texture, graphics, and even certain sales techniques. When a specific color or combination of colors becomes uniquely associated with a brand, it can be considered a part of that brand's trade dress, provided it meets certain legal criteria for protection.

The Bank of Montreal's Specific Wavelength of Blue Is So