Victor, the president of a company that specializes in women's fragrances, ensures that each of the bottles looks appealing, is nice to touch, and (of course) has an appealing smell. This way, each consumer will have a positive experience with the company's products. Victor is engaging in:

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Victor is engaging in sensory marketing, which aims to appeal to the senses of the consumer to create a positive experience with the product. This includes ensuring the product looks appealing (sight), is nice to touch (touch), and has an appealing smell (smell), directly targeting multiple senses to enhance consumer experience.

Victor, the President of a Company That Specializes in Women's