In a beer ad on TV showing a couple going off to a country cottage, Melinda only paid attention to the sports car. This tendency is known as:
A) perceptual selectivity.
B) consumer screening.
C) attention focusing adaptation.
D) stimulus de-escalation.

Question

Quizplus · Accepted Answer

Perceptual selectivity refers to the process by which individuals selectively pay attention to certain stimuli while ignoring others based on their interests, backgrounds, and other factors. In this case, Melinda's focus on the sports car, ignoring other aspects of the ad, exemplifies perceptual selectivity.

In a Beer Ad on TV Showing a Couple Going