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Which of the Following May Be Effective in Getting Viewers

Question 95

Multiple Choice

Which of the following may be effective in getting viewers to stop fast-forwarding past television ads recorded on their PVR?


A) use enticing or novel commercials
B) decrease ads' sound level below that of adjacent programs
C) use a preventive or override command in ads
D) keep commercials short, 10 seconds or less, so that they cannot be electronically identified

Correct Answer:

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