Perceptual ________ based on consumers' past experiences influence what they decide to process.
A) defences
B) filters
C) adaptation
D) vigilance

Question

Quizplus · Accepted Answer

Perceptual filters are mechanisms based on past experiences that influence what consumers decide to process. These filters help consumers to ignore some stimuli and focus on others, based on what they have learned or experienced previously.

Perceptual ________ Based on Consumers' Past Experiences Influence What They