Anne is reading a newspaper during her five o'clock class. Although she would not normally notice an ad about a fast-food restaurant, she pays attention to this one because she is hungry. This tendency for consumers to be more aware of stimuli that relate to their current or immediate needs is known as perceptual vigilance.

Question

Quizplus · Accepted Answer

Perceptual vigilance refers to the tendency of individuals to be more aware of and responsive to stimuli that meet their current needs or interests, as demonstrated by Anne's heightened attention to the fast-food ad due to her hunger.

Anne Is Reading a Newspaper During Her Five O'clock Class