When Terry's promotes their orange-flavoured chocolate as a Christmas treat, they are positioning on:
A) price leadership.
B) specific attributes.
C) product class.
D) occasions.

Question

Quizplus · Accepted Answer

Terry's is positioning their orange-flavoured chocolate based on a specific occasion, which in this case is Christmas. This strategy involves marketing a product as particularly suitable for or associated with a specific event or time, aiming to increase its appeal during that period.

When Terry's Promotes Their Orange-Flavoured Chocolate as a Christmas Treat