When Jane, a typical shopper, looks at a search page, her eye travels across the top of the search result, returns to the left of the screen, and they travels down to the last item shown without scrolling. Marketers refer to this as the:
A) golden triangle.
B) sweet spot.
C) attention zone.
D) sales position.

Question

Quizplus · Accepted Answer

The term "golden triangle" refers to the pattern observed in eye-tracking studies where users' attention primarily focuses on the top left corner of a search results page, then moves across the top and down the left side, forming a triangle shape. This area is where users pay the most attention, making it highly valuable for marketers.

When Jane, a Typical Shopper, Looks at a Search Page