Marketers who interact with their customers on a regular basis, and not just at the time of purchase, are most likely engaged in:
A) brand loyalty.
B) psychographic segmentation.
C) market segmentation.
D) relationship marketing.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers rather than just focusing on individual transactions. This involves interacting with customers regularly, not just at the time of purchase, to foster loyalty and repeat business.

Marketers Who Interact with Their Customers on a Regular Basis