The expanded view of the exchange that includes the issues that influence the consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.

Question

Quizplus · Accepted Answer

The consumption process refers to the entire sequence of stages that a consumer goes through before, during, and after making a purchase, including the factors that influence their decision-making and experiences.

The Expanded View of the Exchange That Includes the Issues