In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.

Question

Quizplus · Accepted Answer

Psychographics refers to the study of consumers based on their activities, interests, and opinions (AIOs). It helps marketers understand consumer lifestyles to tailor their marketing strategies effectively.

In Studying Consumers Like Gail, a College Student, Marketers Often