Gail decides to take a break from studying and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.

Question

Quizplus · Accepted Answer

Gail's participation in a product discussion group is an example of a consumption community, where individuals with similar interests in specific products or services come together to share information, experiences, and opinions.

Gail Decides to Take a Break from Studying and Goes