The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made.

Question

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The expanded view of consumer behavior acknowledges that various factors can influence a consumer's decision-making process at different stages, including before the purchase (e.g., advertising, brand image), during the purchase (e.g., shopping experience, customer service), and after the purchase (e.g., post-purchase satisfaction, loyalty programs).

The Expanded View of Consumer Behaviour Recognizes That the Consumption