The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, but they do not have to be psychographically the same. Segmentation can be based on various factors including demographic, geographic, psychographic, and behavioral variables.

The Key Issue About Market Segmentation Is That Consumers Within