Rather than try to reach everybody, a marketer today usually targets his product to specific consumers, even if he makes other people deliberately avoid it as a result.

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This approach is known as niche marketing or targeted marketing, where a marketer focuses on a specific group of consumers who are most likely to be interested in their product, rather than attempting to appeal to the broadest possible audience. This strategy can be more efficient and effective, as it allows for more personalized and relevant marketing efforts.

Rather Than Try to Reach Everybody, a Marketer Today Usually