Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.
A) spokes characters
B) social marketing
C) green marketing
D) consumer-generated content

Question

Quizplus · Accepted Answer

Doritos has utilized consumer-generated content in their Super Bowl ads by encouraging their market to create and submit their own videos, some of which are selected to be aired during the Super Bowl, effectively engaging their audience and leveraging user creativity for their marketing campaigns.

Doritos Has Capitalized on ________ by Using Video Created by the Market