Tony Roma's restaurant sends regular customers a coupon for a free meal on their birthdays. This is an example of:
A) a company seeking to attract lost clients back to base.
B) a social networking process.
C) a loss-leading promotion campaign.
D) relationship marketing.

Question

Quizplus · Accepted Answer

This is an example of relationship marketing, where the company aims to build long-term relationships with its customers by offering personalized incentives, such as a free meal on their birthdays, to enhance customer loyalty and retention.

Tony Roma's Restaurant Sends Regular Customers a Coupon for a Free